JOOP! Jeans · AW26
Joop JeansAutumn / Winter 26.
The JOOP! Jeans Fall / Winter 2026 campaign movie. See the new Joop Jeans collection for men and women in person at our Dundrum showroom.
03Story So Far
Forty-fiveyears, onejourney.
- 1981
Pepe Ireland Ltd
Set up by Sunil & Jay Shah, launching distribution of Pepe Jeans in Ireland & Northern Ireland.
- 1984
Made in Naas
Due to high demand, local manufacturing opens in Naas, Co. Kildare — eventually serving international markets too.
- 1986
Pepe Shoes
Licence acquired to design & distribute Pepe Shoes in Ireland, followed by export to international markets.
- 1998
Tommy Hilfiger Ireland
Agency acquired across wholesale, retail concept & outlet, concessions, franchise and shop-in-shop — in leading multi-brand retailers across 32 counties.
- 2005
Jaisun House opens
A purpose-built HQ and showrooms in Dundrum. The same year, Pepe Jeans Retail opens its first store in Dundrum Town Centre.
- 2013
A new chapter
After 32 years, we exit Pepe Jeans to diversify into alternative global lifestyle brands — carrying decades of brand-building experience.
- Today
Nine international brands
Guess apparel, accessories & footwear, Tiffosi, JOOP!, Happy Socks, Heskimo, Camper, G-Star and Fantasy Sandals.
