G-StarRaw

Born in Amsterdam, G-STAR has been dedicated to the cloth, the craft and the culture of denim since 1989. Untreated raw denim was introduced into the fashion world, elevating the fabric into a mature and sophisticated material.

They led the way in anatomic denim — the first-ever 3D-shaped jeans — and partner with visionaries from Pharrell Williams and Anton Corbijn to Marc Newson and Magnus Carlsen.